Get old.

Your skin is the one place where cracks and wrinkles shouldn’t be filled in.

Because you’re not a sidewalk, even if the beauty industry uses you as one.

They’ve convinced you it’s better to look young forever.

But It’s an impossible goal. A set-up for failure. It’s simply not human.

Dove understands that aging is the most natural thing there is.

And, therefore, the most beautiful.

So don’t spend time covering up time.

Get old.

Beauty is timeless, and that doesn’t mean “less time.”

So Dove is partnering with Eileen Fisher to give those in their golden years another day in the sun.

Maps tell you where to go.

Your skin tells you where you’ve been.

That’s why Dove is partnering with National Geographic - leader in publishing the best maps for more than a century - to create the map of you.

Back in My day

What’s better than grandma cornering you and rattling on about who knows what?

Getting to choose when you want to hear it.

The Back In My Day Podcast will allow her to tell her stories, so you can hear them when you want to.

Student work completed for the book shop schools for ads.

CW/AD: Nathan Shapiro